The Beginning ♡

Love Lulu began with three very special dogs: Poppy, Lulu and Alfie.

After losing Lulu unexpectedly, I wanted to create something positive from the love and memories she left behind. Naming the brand after her felt like the perfect way to keep a piece of her with me every day.

As the idea for Love Lulu began to grow, Poppy and Alfie were by my side through every step of the journey. They helped inspire new designs, modelled countless creations and became the faces behind a dream that was slowly becoming a reality.

What started as a way to honour Lulu's memory soon became a passion for creating handmade accessories for dogs everywhere. Together Poppy, Lulu and Alfie shaped the foundation of Love Lulu and the values that still guide the brand today.

Although all three are no longer with us, they remain at the heart of everything I create. Their love, personalities and memories continue to inspire every sketch, every stitch and every order that leaves the studio.

Today, Millie and Theo proudly continue the story they helped begin.

  • FROM SKETCH TO STITCH ♡

    Every design begins with an idea, a sketch and carefully chosen fabrics before being handmade in our studio.

  • From seasonal collections to bespoke birthday designs, every piece is thoughtfully created and made to order.

MEET MILLIE & THEO ♡

Millie and Theo are the newest members of the Love Lulu team.

When they're not supervising from the sewing room, you'll usually find them exploring the countryside, testing new designs or napping on the interfacing while orders are being made.

They are our official product testers and the faces you'll often see on our social media and website.

WHAT MAKES US DIFFERENT ♡

  • DESIGNED FROM SCRATCH

    Every piece starts as a unique sketch inspired by trends, seasons and your ideas.

  • HANDMADE TO ORDER

    Lovingly handmade in our UK studio just for your pup.

  • BESPOKE DESIGNS

    From Birthdays to match days, we create bespoke pieces for life's special moments.

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THANK YOU ♡

Love Lulu is more than a collection of accessories. It's a celebration of the dogs who inspire us, the customers who trust us and the handmade process behind every design.

Thank you for being part of our journey.

  • HANDMADE IN THE UK

    Designed and sewn in our studio.

  • MADE TO ORDER

    Every piece is made just for your pup.

  • PREMIUM QUALITY

    Beautiful fabrics and thoughtful details.

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